Electronic commerce Assignment Example | Topics and Well Written Essays - 250 words

Electronic commerce - Assignment Example The US government is against internet gambling because it leads to gambling by minors, may be dangerous for compulsive gamblers, has potential for fraud, potential for organized crime, also money laundering. It is illegal for an unregistered pharmacy to sell prescription drugs to citizens over the internet. Prescription drugs must only be distributed under the professional supervision of a physician; otherwise it is considered as ‘misbranded’. Online pharmacies that provide these drugs without a prescription, therefore, operate illegally. Online pharmacies that provide diagnosis, prescription and distribution of drugs have to make a valid prescription; otherwise they will be considered as having distributed misbranded medication, which is illegal under the FDCA. The US government also does not approve the sale of prescription drugs over the internet, from countries whose quality and standards of the drugs are not the same as the US’s. The United States government stance on this is that a consumer should be given protection equivalent to that which he/she would have if dealing in the physical transaction. A buyer should also be made aware that some of the legal protections which he/she enjoys on off-line transactions may not apply on online transactions. Government should be at the forefront in protecting consumers through coordination with FTC at national level, and other locally oriented task

Patent Nonuse and the Role of Public Interest as a Deterrent to Technology Suppression Essay Example for Free

Patent Nonuse and the Role of Public Interest as a Deterrent to Technology Suppression Essay Patents are contracts between the society and the inventor to encourage development in the field of science and technology. It helps the society by enabling them to utilize this technology, and the inventor by protecting his rights and rewarding him appropriately for this intellectual efforts and innovations. Once a patent is given by the patent office, the inventor has to work the invention by himself or through somebody else by means of an assignment or a license. The patent office does not look at the potential commercial value of the invention whilst giving the patent. The invention should have a specific use and should fulfill what it is meant to do. Many inventions given patents have turned to be commercial failures. However, there are several instances in which neither the patentee has worked the invention by himself, nor has he allowed others interested to do so. This is a very serious situation, because it goes against the very intention of granting the patent. The patent system grants patents only to those inventors who are willing to reveal their invention with others, so that it can benefit society. Some patentees may not work their invention due to several reasons, one of which may be to wrongfully hide or suppress technology from the public. One of the first such cases was the Continental Paper Bag Co. v. Eastern Paper Bag Co. case of 1908. In this case, the patentee had invented a machine that could make a folded paper bag with a rectangular bottom. However, he had not made his invention available to the public, thus preventing others from working the invention. At that time, this invention was a breakthrough, and many people felt bad, because the very intention of giving a patent was not fulfilled. No concrete rules regarding nonuse of patents and compulsory licenses were existent at that time, and everything was left at the mercy of the patent holder. Lower courts also found that the patentee was unreasonable. They in fact tried to draw a line between ‘reasonable nonuse policy’ (inventor unable to use his invention because or some understandable problems) and ‘unreasonable nonuse policy’ (purposefully suppressing technology). However, as no concrete rules existed at that time, the higher court had to give its decision in favor of the rightful owner of the invention. Many breakthrough technologies exist which are being currently suppressed from the public. A plastic that is strong, long-lasting, and can be utilized to make houses that last forever, was granted patents, but not accessible to the public by the owner. New rubber for tires is invented which does not blow up. If this technology could be utilized currently, the lives of many people who die in road accidents could be saved. A new material has been invented for use in toothpastes, which protects the teeth from developing cavities. These technologies are being suppressed due to the anticompetitive intentions of their owners. Some patentees may not use or license their technology so that others may be forced to infringe up on their patents. Lawsuits for infringements could be filed, which could give them earning in millions. An instance of this is a case between Minolta and Honeywell’s, in which Minolta had to pay $127 million to Honeywell for infringing their auto-focus camera patent, although the owners were not using their patent. The patent office should come up with strict rules such that all the patentees have to give an annual report of how their patent is being worked commercially, and in case it is not being worked, the reasons for the same. In case the inventor does not respond, the patent should be revoked. Instances of patent nonuse can be used as evidence in the court, against individuals who indulge in anticompetitive practices. Such practices are strictly considered unlawful under the US Antitrust Laws. The Sherman Act was one of the first such as to protect against unfair trade practices. According to this act, any individual monopolizing or attempting to monopolize, or combines with other people or with other nations to monopolize any trade business in the US, shall be held guilty of an offense under the act. Patent is a monopoly granted to the owner, but they are also contracts between the owner and the public, to permit the later to access the technology. Patent laws are likely to be misused. The exclusionary right (to prevent others from using or making the invention without the license of the owner) is limited and should be more meaningful. The patent system does not give absolute monopoly to the owners. In the case Pfizer V. Government of India [434 US 308 (1978)], the US permitted foreign nations to sue under the Section 4 of the Clayton Act. The Government of India was asking Pfizer to grant licenses for certain broad spectrum antibiotics. However, the company refused to give reasonable licenses. Several antitrust violations such as price-fixing, fraud, market-division, etc were being imposed by the Indian Government against Pfizer and group. The respondents also said that petitioners were trying to limit and monopolize the production, sale and distribution of their patents. The respondents also said that these practices had destroyed businesses. The Company said that the Indian Government could not bring this case forward, as they belonged to another nation. However, the court went on to say that foreign nations could also claim under antitrust laws. The court said that the case was similar to having a citizen having his rights under the antitrust laws being violated. In the case Remington Products V. North American Philips corporation [107 FRD 642, 1985], Remington alleged that the company Philips, a leading Dutch MNC, was indulging in anticompetitive behavior by not disclosing information needed to work the discovery. The defendant claimed that certain clauses in a Dutch statue did not permit disclosure. However, the US court granted the case in favor of Remington saying that the defendant wrongfully withheld information regarding the discovery. The plaintiff had previously approached the defendant to provide information regarding the discovery. However, the defendant refused to give this information needed saying that the information was irrelevant. In the Chevron Research Company’s patent [1970; RPC, 580], the court said that the patentee has to disclose full and relevant information regarding the patent. In the Image Technical Services V. Eastman Kodak Co. [504 U. S. 51 (1992)] provides an association between the antitrust laws and the intellectual property rights regime. Kodak Company had a patent for a photographic device. The case was alleged by companies that serviced Kodak’s products. In this case, a distinction is being made between ‘attempting monopolization’ and ‘attaining monopolizing by exploiting’. The court had to study the market situation to determine if the company was trying to control prices or destroy competition. Kodak in fact monopolized manufacture of components of its photographic equipment and even monopolized servicing of its equipment. The court had said that both patents and copyrights did not come under antitrust laws. An inventor had the right to license or refuse license of his invention. However, a patent owner may be held for developing practices against the antitrust laws (that could destroy competition). The extent to which antitrust laws could be applied to patent laws had to be determined by studying the market situation. The plaintiffs had gathered enough proof that Kodak were trying to monopolize their market situation by limiting the availability of its components to the service companies Nowadays, exclusive license holders may also try to misuse their rights by monopolizing their licensed to make or use the patent. This can be demonstrated in the Medtronic Sofamor Danek, Inc. v. Michelson case. Dr. Michelson had invented a new spinal treatment device and had given a license to Medtronic which manufactured medical equipment. However, the company did not promote his treatment device, and hence the doctor had to grant licenses to other companies that would compete with the original license holder. The company filed a case in the court claiming that the patent holder breached clauses of the contract. However, the Court felt that the company had adopted certain anticompetitive principles that did not promote the patent. Patent holders are trying to maximize their monopoly, by indulging in anticompetitive acts. Often there is a clash between patent laws and antitrust laws. Patent laws provide the holder with rights to eliminate competition, whereas antitrust laws enable protection of healthy business competition practices. A clear border line has to be drawn between these two conflicting legal regimes. In the case Illinois Tools Works V. Independent Ink, the question of the manufacturer having a market power over a patented product or process could be presumed whilst granting the patent, was being asked. A patent holder may hold so much of powers in the market such that he/she may dominate the scene. A patent holder will usually violate antirust laws if he or she feels that they are in a situation to dominate the market. In this case, Illinois printers invented a printing device and had prohibited the customers from using non-patented ink. The defendant felt that such terms were against the true spirits of competition, and were under the impression that Illinois tool works were trying to dominate the market situation. It may be difficult in such a case to determine the party that would carry the burden of proof. The patent holder had tried to extend his patent. In this manner, they had created both, primary and secondary market rivals. The primary rivals included other manufacturers of printers, and the secondary rivals included other manufacturers of printer inks. The court gave its decision in favor of Independent Ink, citing that patents could not be extended to non-patentable areas. A patent had only specific boundaries, and crossing such boundaries constituted infringement. In another case, Schering-Plough held a patent for a drug. A company that manufactured a generic version of the same drug felt that the original company’s patent was invalid. They wanted to file for a patent opposition, but Schering-Plough decided to pay the generic drug manufacturers to withdraw the case and also stay out of the market for some period. Federal Trade Commission filed a case before the Supreme Court, saying that Schering-Plough was trying to destroy all competition in the market by wrongfully preserving its invalid monopoly. The Court felt that the agreement between Schering-Plough and the generic manufacturers was invalid and was executed to destroy competition in the market. Patent laws should make it easier to obtain a compulsory license in case the patentee wrongfully suppresses the invetion from the public. A compulsory license should be given to anybody in case:- The patentee is unable to meet the reasonable requirements of the public with relation to his patented process or product. †¢ The patentee does not make the invention available to the public at an affordable cost. †¢ The invention is not being worked in the jurisdiction of the patent office. †¢ Special considerations should be given to inventions that relate to public health and nutrition, and emergency situations. Compulsory license should be a sanction (for the patentee) and a remedy (for the public); in case the patentee indulges in anticompetitive practices. The concept of compulsory licenses developed following the African AIDS crisis situation. The continent was in a crisis situation with the HIV/AIDS pandemic. A few companies such as Glaxo, Merck, etc held a patent for an antiretroviral drug which could be life-saving for people suffering from HIV/AIDS. However, these companies had indulged in several anticompetitive practices. The cost of treating each AIDS patients in Africa was exceedingly high (US$ 10,000 per patient per year). Hence, the drugs were inaccessible for many poor patients who belonged to underdeveloped nations. Cipla, an Indian pharmaceutical company volunteered to supply the drug at a fraction of the overall costs the other companies were offering (US $ 350 per year per patient). Some of the African Nations had to modify its trade laws so that parallel imports and compulsory licenses could exist. However, the original companies that held the patents for antiviral drugs began to sue for infringement. These companies had to later withdraw their infringement cases, as there was a worldwide agitation against the anti-public health policies adopted by the patent holders. Later, at the WTO conference in Doha, a comprehensive agreement to protect public health issues was adopted to prevent unhealthy practices by the patent holders (through compulsory licenses). Some people feel that the patent system can create an obstruction in the development of science and technology, as instances of nonuse often arise. Once a patent is granted, it may even prevent others from inventing around a particular invention or inventive concept. This will seriously hinder the developments in that particular field. Inventors, who tend to sit on their inventions by refusing access to the public, should be henceforth refused patents.

Hawthornes Young Goodman Brown and History Essays -- Young Goodman Br

â€Å"Young Goodman Brown† and History  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   Q. D. Leavis states that â€Å"perhaps the persecuting aspect of their way of life was peculiarly present to Hawthorne because of the witch-hanging judge and the Quaker-whipping Major among his ancestors† (30). This is a reference to one instance of historical allusion in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† This essay will explore a variety of historical incidences referred to in this short story.    Clarice Swisher in â€Å"Nathaniel Hawthorne: a Biography† states:    William Hathorne was a colonial magistrate involved in the persecution of Quakers, another Protestant religious group. Hawthorne later described him as â€Å"grave, bearded, sable-cloaked, and steeple-crowned,† a hard, dark man. His son John Hathorne was well known as a Puritan judge who condemned women as witches in 1692 during the Salem witchcraft trials, and who later expressed no remorse for his actions. . . . Of his ancestors, especially Judge John, Hawthorne later said, â€Å"I . . . hereby take shame upon myself for their sakes, and pray that any curse incurred by them . . . may be now and henceforth removed (14).    Reference to these forbears of Goodman Brown is made in a notable episode in â€Å"Young Goodman Brown† when the devil responds to Brown’s assertion of his family’s Christian past: â€Å"We have been a race of honest men and good Christians, since the days of the martyrs. And shall I be the first of the name of Brown, that ever took this path and kept"- The devil then responds:    "Such company, thou wouldst say," observed the elder person, interrupting his pause. "Well said, Goodman Brown! I have been as well acquainted with your family as with ever a one among the Puritans; an... ... Derived from New England Living.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† 1835. http://www.cwrl.utexas.edu/~daniel/amlit/goodman/goodmantext.html    Leavis, Q.D. â€Å"Hawthorne as Poet.† In Hawthorne – A Collection of Critical Essays, edited by A.N. Kaul. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Swisher, Clarice. â€Å"Nathaniel Hawthorne: a Biography.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Wagenknecht, Edward. Nathaniel Hawthorne – The Man, His Tales and Romances. New York: Continuum Publishing Co., 1989.    Williams, Stanley T. â€Å"Hawthorne’s Puritan Mind.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.

Peer Reviewed Article Summary

Peer-reviewed Articles Kimberly Winkler Psy/500 October 8, 2012 Bridgette Jenkins Abstract Resilience in any human being is vital but it also is important because it is the human capacity to face, overcome and strengthen by or even transformed by the adversities of life (Grotberg E. , Unknown). Every individual faces some sort of adversities which means that no one is exempt (Grotberg E. Unknown). Children are no exception to adversities so they must form resilience so they can overcome trauma (Grotberg E. , Unknown).Articles that will be discussed will show different mother-child interaction and resilience in children with early developmental risk and also using the resiliency scales for children and adolescents who are in the school settings. An article which discusses the comparison of maternal and paternal influences on young children’s behavior and resilience will also be deliberated upon. Mother-Child Interaction and resilience in children with early developmental risk M other Child interaction and resilience in children with early developmental risk speaks about a study which tests 50 children with early developmental delays.The article focused on the contributions of child characteristics and mother-child interaction to the prediction of formal intellectual disability (ID) among children with identified early developmental delays (Fenning & Baker, 2012). Children become resilient in certain situations and the study that was performed showed that children remain at risk for learning difficulties and teaching them resilience tools will help the children at risk for ID (Fenning & Baker, 2012).This article was extremely informative because it showed that mother-child interaction are very important to a child’s wellbeing and if not appropriately followed through with during preschool period they can be at risk for ID which increases resilience. Mother-child interaction is essential to resilience and this article portrays the importance of this. Fenning, R. M. , & Baker, J. K. (2012). Mother–child interaction and resilience in children with early developmental risk. Journal Of Family Psychology, 26(3), 411-420. doi:10. 1037/a0028287Assessing Personal Resiliency in the context of school settings: using the resiliency scales for children and adolescents Resiliency Scales for Children and Adolescents (RSCA) is a method to measure resiliency in students that is applicable for schools private use to utilize within the classroom environment (Embury, 2011). The RSCA will test students and pay attention to the strengths and limitations in personal resiliency (Embury, 2011). Resiliency interventions are then put into place depending on the results of the RSCA test and can be used in the school setting.School settings are just as significant as a child’s environment at home and when testing the children it will only set a foundation to better a child’s personal resiliency tools. The RSCA is easy to use and has ta ken studies pertaining to resilience and put them into a test form for the benefit of children in the school setting. Prince-Embury, S. (2011). Assessing personal resiliency in the context of school settings: Using the resiliency scales for children and adolescents. Psychology In The Schools, 48(7), 672-685. doi:10. 1002/pits. 20581The Comparison and Interdependence of Maternal and Paternal Influences on Young Children’s Behavior and Resilience We all go through tough times in our life and more people than others suffer with bouts of depressions and that does not exclude mothers and fathers. Systematically it has been understood that a mother-child relationship and a mothers depressed mood will affect children more so that a father-child relationship and a fathers depressed mood (Malmberg & Flouri, 2011). Research was done to decipher how depression affects young children’s behavior and their resilience to situations.I was intrigued to discover that economic deprivatio n and family stress have a negative effect on the mother-child relationship and in turn have a poor child outcome. Also, it was stated that during the research there was little evidence that showed the quality of father-child relationships promote resilience ( Malmberg & Flouri, 2011). As important as parent-child relationships are we can learn from them to promote positive behavior and form a positive resilience which is a natural part of young children.Malmberg, L. , & Flouri, E. (2011). The Comparison and Interdependence of Maternal and Paternal Influences on Young Children's Behavior and Resilience. Journal Of Clinical Child ; Adolescent Psychology, 40(3), 434-444. doi:10. 1080/15374416. 2011. 563469 References Edith H. Grotberg, Ph. D. (Unknown). Early Childhood Development: Practice and Reflections. In Guide to Promoting Resilience in Children: Strengthening the Human Spirit. Retrieved October 8, 2012, from http://resilnet. uiuc. edu/library/grotb95b. html.

Financial Performance Analysis Essay

This project work has not formed the basis for the award of any degree/ diploma by Bangalore University or any other university. Name of the Guide: Mr. Jagdish Designation: Place: Bangalore Date: Guide’s Signature. This is to certify that this project work title â€Å"A study on the financial performance of the A&S Inc. † is based on an original project study conducted by Monisha Tirkey (07JJC08051) of BBM under the guidance of Mr. Jagadish K. K. This project work is based on original and has not formed the basis for the award of any degree / diploma by Bangalore University or any other university. Monisha Tirkey hereby declare that this project work titled â€Å"A study on the financial performance of the A&S Inc. † is based on the original project conducted by me under the guidance of Mr. Jagadish K. K. This has not been submitted earlier for the award of the award of any other degree / diploma from Bangalore University or any other university. Student Name: Monisha Tirkey Registration Number: 07JJC08051 Place: Bangalore Date: The successful completion of this project would not have been possible without the guidance, help and timely assistance from a number of people. I should at the very outset express my gratitude to the almighty God for his wonderful plan that brought me into this institution for my studies and for helping me throughout the project. I also thank HOD, Mr. Surendranath Reddy, who encouraged me to undertake this project. I express my sincere thanks to Mr. Jagdish, my guide, for the valuable help he extended in carrying out this project.

Lehigh University offers MBA program for new students Essays

Lehigh University offers MBA program for new students Essays Lehigh University offers MBA program for new students Essay Lehigh University offers MBA program for new students Essay The application process for registering at the private school, Lehigh University, and its business program is open and rolling. Students who enroll for this online MBA program are employed. Lehigh University records and archives the classes. Applicants should know that the business graduate program at Lehigh has been accredited with the standard of accreditations for business schools. The academic year in which this online MBA program was founded is 1993-1994. There are around 267 participants enrolled in the course. As we mentioned, the deadline is rolling and the information applicants need can be found on the admission web-site www.lehigh.edu and the e-mail which you can find on the university’s web page. The US rankings for this MBA online program are: score 73 and rank 128, rank 146 and score 36 for the students’ service and the technology service, rank 17 and score 89 for engagement of each student, rank 25 and score 75 for selectivity of admissions and the whole score for peer assessment is 2.8 from 5. The applying process is open and rolling for both US residents and students who come from other countries as well. Admissions director is Jennifer Giordano, the admissions web page is: http://lehigh.edu/mba Lehigh University gives MBAs. There are 15 instructors who come from the faculty and teach full-time on the online business graduate programs and 8 part-time faculty instructors also teaching the online MBA programs. The online classes allow for students from the campus to follow them as well. The total number of enrolled students is 267 and the average age of the entrants is 32 years. There are more male than female participants, 68.9% of the participants enrolled in the course are male and 31.1% are female. The Internet speed for theMBA course at the University is recommended to be DSL but there is no 24/7 tech live support. The response from an instructor should be expected in 24 hours. Tuition for part-time US students and the rest of the students is $1 050 per credit. The admission notifications start coming from January 15th. The admissions standards are the same for all of the different online MBA programs. There hasn’t been a case that a well-qualified student being denied. People who live abroad can also apply for the online program but the program does not offer DANTES courses. The last numbers reported showed that from 87 applicants, 77 were accepted. There were 69 new entrants and the acceptance rate is 89%. The average GPA of the undergraduates is 3.33 and 83%of the applicants provide their GPA. The average score from the GMAT is 620 and 65% of the entrants provide the GMAT results. 100% of all the applicants are with previous working experience.

Marketing Assignment Essays

Marketing Assignment Essays Marketing Assignment Essay Marketing Assignment Essay Executive Summary Marketing segmentation is considered as one of the main elements of marketing, and one that is significant and appropriate to the Internet Technology and Glasses industries. Yet, with literature reviews, there are few studies of segmentation evident, and the segmentation of consumers markets for Google Glass is an issue to be addressed. Indeed, this has only becoming relevant lately with changes in the technology environment. This report is presenting the finding of a segmentation study into the market for Google Glass in Australia, the market that is still at a relatively stage in its placement. The study utilize lifestyle group and occupations segmentations, which are often referred to the most significant form of segmentation, and identifies four different market segments. The recommendations for the Google Glass are as follows: A website is a useful tool as it is a tool where consumers can easily access information about the products. For Google Glass, an excellent idea would be to hold a lucky draw or discount for the next purchase of the Google Glass. Virtual store is also convenient for buyers as well. Google Glass should have an online virtual store in order to increase sales. Google Glass should find a way to make the product look different among other products. For instance, Google Glass could sell with an engrave letter beside the glasses. It looks cool and buyers can have the glasses individually. This will not only attract buyers and also consumers feel that getting something extra. To make Google Glass attract the consumers, the display the Google Glass is on the shelf is important. It has to be appealing and able to catch buyers eyes. The color Of the Google Glass must be stand out and customers will look at it. Table of Contents Title Page Executive Summary 1 Table of Contents 2 . 0 Introduction 3 1. Airing 1. 3 scope 3 2. Background Information 3. Literature Reviews 4 3. 1 Segmenting cosmetic procedures markets using lifestyles segmentation by Jennifer Press (2010) 4 3. 2 International Journal of Culture, Tourism and Hospitality Research by Kettle p, Boston S (2009). 5 3. 3 Market segmentation: A Tool for improving Customer Satisfaction and Retention in Insurance Delivery by Fests M Pitchmen 5 4. 0 Segmentation, Targeting and Positioning strategy (STEP).. 64. 2 Targeting 8 4. 3 Positioning 8 . 0 Ranking order 9 6. 0 Target Market One 10 7. Target Market Two 1 0 8. 0 Marketing strategy for Google Glass 1 1 8. 1 Concentrate Marketing 12 9. Positioning 13 9. 1 Positioning Statement 14 10. 0 Conclusion 15 Appendix A 16 References. 16 1. Introduction To understand consumers preference, choice, and buying behavior progress over the time is the Kemp and heart of strategic marketing. Marketers are hardly to satisfy every consumer in a market as it needs pre exists marketers. Through this report, the segmentation, targeting, positioning strategies for the Google Class to potential Google consumers. Also Google Glass is a new product categories entry as well. See appendix A) The main segmentation might used in consumer market which are geographic, demographic, cryptographic and behavioral variables. 1. 2 Aims The objective is provided a marketing strategy framework that ties all this together with a powerful marketing logic. A marketing plan shows how the marketing elements fit together to provide direction and action for growing a business. 1. 3 Scope This report will examine how to promote a new product in the market. In order to promote the product, a company should have a marketing plan which is called Segmentation, Targeting and Positioning plan. (STEP) 2. Background of the product Google Glass is a handy-computer with a head-mounted display (HEM) that is actually developed by Google. Google Glass is an attempt to free data from computers and portable devices like phone and tablets, and place it right in front of your eyes. Basically, Google Glass is considered a camera , display, touched, battery and microphone built into spectacle frame so that consumers can display in individually field of vision, film, take photos, search and online searching. Currently, there are no lenses to fit with the frames; Google is considering joining with sunglass traders. . Literature Review Jennifer Press (2010) According to Jean infer Press focus on lifestyles segmentation which is type of behavioral segmentation and it relies on the assumption that the perceived benefits of a product or service are the main reason that the consumer will choose one product or service over another and that market segments exist because of different lifestyles by the consumer. After the establishment of lifestyles segments, second order segmentation can be set up, whereby the demographic characteristics of the different segments can be analyses. However, the analysis can also involve other related segment bases and does not need to be focused only on demographic characteristics. An analysis containing many methods of segmentation will be the most through, as suggested by Urban and Hauser (2009), and will contribute to a more thorough understanding of how each segment can be targeted. The more information about consumers media consumption and motivations for purchasing can be a direct influence on how to plan a product, how to position it and how to communicate through advertising. Therefore, a main consideration markets must take into account s how to properly segment an emerging market such as that for the new Google Glass. 3. International Journal of Culture, Tourism and Hospitality Research by Kettle P, Boston S (2009) In Tourism industry, market segmentation is implemented broadly. Benefit segmentation is a very influential for lifestyles grouping consumers (Kettle and Turner 1993). It has been developed that because different segments of buyers may need different benefits from using a particular product. Moreover, Haley (2008) stated that the benefits people seek are the basic reason for the existence of true market segments. Indeed, benefit segmentation is shown to predict actions better than geographical and demographical segmentation Haley (2008). 3. 3 Market segmentation: A Tool for improving Customer Satisfaction and Retention in Insurance Delivery by Fests M Pitchmen Market segmentation relates to have similar needs and purchasing behavior of customers into segments, each one can be achieved by different marketing programs. Trying to reconcile the needs of different customers and the concept of limited resources of the company, and allows the product and marketing products to adjust to meet different customer groups (Wind, 1978). Market segmentation theory is grounded from the theory Of economic pricing, which indicates that when the profit- maximizing price discrimination section settings (Frank et al, 1972). According to Kettle (1 994), all industries increasingly embracing target marketing. This is the second mass marketing a natural process, a product of the production and sale of multiple products with different features, style and features all buyers and product differentiation marketing Offer the production of a variety of buyers. The goal of the essence of marketing is tremendous customers in their buying needs and behavior; these companies will be in a better position to serve certain customer base. As a result, in order to attract buyers, financial institutions should identify those areas to serve effectively. This requires a careful analysis of the structure of the industry, as well as the relationship between customer satisfaction and return on investment, as well as to assess the organizations capabilities and resources (Doyle, 1995) 4. Segmentation, Targeting and Positioning strategy (STEP) 4. 1 Segmentation 4. 1. 1 Marketing segmentation involves separating a market into smaller segment of consumers with different behaviors, necessitate, and personality that might require separate marketing strategies and mixes. In segmenting consumer markets, Hudson (2008) pointed out that there are four different categories which are geographic, demographic, cryptographic and behavioral variables. Basis of market segmentation a. Demographical Gender There are men and women have different kind of preferences and interest. A product that men would purchase meant for women and vice a versa. The segmentation of the market as the gender is important in many industries eke footwear, car, and cosmetics. Income There are three categories Of income according Of their monthly income: 1 . High income group 2. Medium income group 3. Low income group Channel, Barberry and Tiffany are target on high level income, and Valley girl, Jay Jay and T met are target on lower income segment. Occupation There would have different needs compare to college student or office workers. B. Cryptographic The lifestyle of individual is one of the basic of segmentation. The individual interest, attitude can help marketers to allocate into small group. C. Geographical The classification of market into different type geographic areas refers to geographical segmentation . Similar strategies cant target at different places. . Behavioral Behavioral segmentation is based on consumers buying behavior on particular product and users indicating the potential buyers or new users. In segmenting the market, Google Glass needs to consider the effectiveness of the segmentation. The requirements of an effective segmentation (Kettle, 2003) are as follows: Measurable the market segment would help Google Glass in the potential market, consumers buying power, and the Google Glass sources allocation. For example: different level of income can be determined whether buyers are able to buy the product. Accessible to be effectively, the segment has to be served wisely. For instance: lifestyles group segment would be target as night lifestyle group who likes to have perfume on. Substantial this segment have to large segment and profitable to serve. A car manufacture designs a car whose height is more than 200 centimeters. Differentiable In order to distinguishable and gives respond differently to different marketing mix elements. Actionable -? to be an effectively program, t must be planned for serving and attracting the segments. For example, for those people who are followers of technology, those people will buy the Google Glass for sure. 4. 2 Targeting 4. 2. Companies are interested in targeting particular buyers segments in advertising as they think it enables to speak potential consumers better, to sell more effectively, and to maximize profitability. The marketing theory describes that businesses profit from targeting specific consumer segments in advertising. However, the excessive targeting can lead to unfavorable results. 4. 3 positioning 4. 3. The objective of positioning is to create a unique and good impression image to public. Baht (2008) A product position is important that defined by consumers on attributes and how the product to be place in consumers minds. (Ferret, 2007) Positioning is developed a specific marketing mix to influence potential consumers overall perception of a brand, product line, or organization in general. Lamb, Hair,Marinade (2004) In a nutshell, the position of a product is very important as it related to consumers perceptions of a product quality relative to the attributes of competitive products. Consumers are always purchase large number of goods every day. In order to avoid persistent re-evaluation of several products, consumers are tending to group or position products in the minds to make a quick decision. Rather than let buyers to position product individually, marketers must try to encourage and shape buyers perceptions of different products. 5. 0 Ranking order Table 1. 1 Market segmentation variables for consumer markets 1 Variable Typical breakdowns Cryptographic epistyles, Value and Attitudes Visible Achievement, Look at me, Something better Social class ABA, B, BC,c Personality Ambitious, Compulsive, Introvert, Extrovert 2 Demographical Age under 15, 44- 52 Female, Male Income under $10000; $10000 $20,000; $20,001 $30,000 Coco patio n Professional, Managers, Sales, Retired, students, administration 3 Region Far North Queensland, South-eastern Queensland, Western New South Wales City Size under 7000; 7000- 10000, 10000-40000 Climate Eastern, Southern, Northern 4 Behavioral Purchase Occasion Regular occasion, special occasion Online Behavior Buying behavior, information sharing Benefit Sought Quality, service, economy Loyalty Status Low, Medium, Strong Table 1. Signed by Connie Seas 6. Target Market One 6. 1 Lifestyle Groupings Joey Winner (2010) notes that the influence of peoples lifestyles on the services and goods and consumers that they bought. In order to increase market segments, marketers are targeting consumers lifestyles. To target on people who have the attitudes like look at me, they will feel proud and they thought they are so special and they can afford to buy luxury good like Google Glass, and even Pad, phone and etc. 7. Target Market -row 7. Occupation According to Kettle (2006) different kind of occupation is easy to target on as instruction workers, medical staffs or repairmen can all have the benefits from Google Glass. For instance, one of the features of the glasses is the camera, the camera will be able to capture the video and send it back to the main office, or simply save it locally. Clients can then see the work performance through the glasses. Apart from that, the police officers can also discover many of the elements in a hand-free display that very useful. The address will show in the glasses if there is an important message or emergency. 8. 0 Marketing strategy for Google Glass 8. 1 Concentrated Marketing In order to apply concentrated marketing (also called niche marketing), Google Glass is decided go after a large share of a few sub-markets according to Australian Bureaus of statistics data (see appendix A). According to Susan Ward in About . Com, A niche market can be defined as a focused, treatable portion of a market. It is also defined that a business is focused on a niche market is addressing a need for a product that is not addressed by ordinary providers, therefore Google Glass decides to target on specific group of people needs. Google Glass will base on a lifestyles group segmentation base n consumer markets as it has concentrated on lifestyles particularly the business class people those who are working at the office and need to have meeting with clients and wanted to have a sense of fashionable to represent company reputation. In additional, Google is also such of well known brand, therefore for those people into trend who is called followers will buy the products. No matter how expensive is it and consumers even do not bother the products features. Private labeling is one the strategy to target on people who is socially aware as for those people who always have to socialism with linens and need to keep updating clients information therefore Google Glass is suitable and convenient for them to have a quick check. According to an article by (Stanley 2005), some of the advantages of a private labeling strategy are as following: Create an opportunity to look exceptional than other products Customers sales increase Increase consumers loyalty Easy to control at pricing As Google Glass has a best feature called navigation and it can speak an address, find the location. Apart from that, Google Glass is a 5-megalith unit capable of recording IPPP video. This is also an extra feature for Google Glass s well. ( engaged 1 SST May 201 3) therefore, the advantages above are suitable for active people or even introvert people. Apart from that, for those people who like to spend money on expensive good, because they will have the feeling called visible achievement. Even though the product is not suitable for them, they still want to buy it. 9. Positioning Google Glass can position based on specific product attributes. The positioning strategies can also based on the needs they fill or the benefits they offer. The positioning strategies for Google Glass are to lower the price ND position Google Glass for certain classes of users. In order to gain competitive advantage, the image differentiation can be an advantage for Google Glass as Google is a famous brand if compare to VIXEN MI 00. If come to a similar product, buyers would take this consideration into account. Even though those positioning method that are suitable for Google Glass, however, there is also competitor in the market which is called VIZIER M 100, a product is similar to Google Glass. In addition, Google Glass also can advertise on television that let people know that product. As a result, everyone might insider to buy the product and consumers will tell other friends about the product as well. There is always a product life cycle for a product, Google Glass is not exceptional. Once the Google Glass launch into the market, it will go through four different stages of a product life cycle which is introduction, growth, maturity and decline. (See appendix A) 9. 1 Positioning Statement High Price I pad Google Glass GAPS Navigator Smartness poor Quality Good Quality Low Price Table 2. 1 created by Connie Seas 10. Conclusion In a nutshell, based on the case study and other journals, in order to have a successful developed of a new product into a market segment needs to give the product its own identity in the market. Therefore, first segmentation of the market has to be made, then chose the target segment and finally developing positioning strategy of the product. Referring to Google Glass, its segmentation needs to be covered in several different criteria. The consumers of the Google Glass are lifestyle group and occupations who are constructors or police workers and also for those buyers who are follow technology trend that was looking something better that would buy the reduce. However, some critical changes are going in the future due to the similar products release in the future as well. Therefore, the recommendations for Google Glass to increase the sales and keep the customers in the market are as follows: In order to increase the Google Glass sales, the ups is one Of the ways and also maybe the best way to help Google Glass to sell the product effectively, and it was first developed by EX McCarthy in 1960. The ups are: Product Google Glass might be able to do online marketing for online buyers and for those people are always stay home. It is such easily for online users and this will increase the sales. Price One of the items of price setting which is called discount. Discounts are usually given when customers would pay off at once. Therefore, this payment method would be suitable for Google Glass. Promotion Words of mouth is one of the way to promote Google Glass, consumers will spread the news to other buyers if the product is good. Therefore, Google Glass try to avoid advertise the product on television.

Hobbies Vocabulary for English Learners

Hobbies Vocabulary for English Learners Speaking about hobbies is an important part of any English class. As with any activity, hobbies can have lots of jargon, specific expressions, and idioms related to the particular hobby. This guide to hobbies vocabulary will help learners discuss hobbies using a wider range of vocabulary for more precision. Learn vocabulary in groups arranged by hobby types.   Hobbies Vocabulary Study List Discover with your partner each of the hobby types below. If you dont know the hobby, look the hobby up on the internet to discover photos and other clues to learn about that hobby. Try to use each hobby type in a short sentence to explain the hobby. Collecting Arts Crafts Model Electronic Action FiguresAntiquesAutograph CollectingCar CollectingCoin CollectingComic BooksConcert PostersDoll CollectingFine Art CollectingHot Wheel and Matchbox CarsMangaMovie MemorabiliaMusic MemorabiliaSpoon CollectingSports CollectiblesSports Trading CardsStamp CollectingVinyl RecordsWatch CollectingGun and Pistols AnimationArchitectureCalligraphyCandle MakingCrochetFilm MakingGardeningJewelry MakingOrigamiPhotographySewingSculptingCeramics / PotteryFashion DesignFloristryGraffitiKnittingPaper AirplanesPainting and DrawingQuiltingScrapbookingWoodworkingTattoo Ham RadioRC BoatsRC CarsRC HelicoptersRC PlanesRoboticsScale ModelsModel CarsModel AirplanesModel RailroadingModel RocketsModel Ship / Boat Kits Performing Arts Music Food Drink DancingBalletBreak DancingLine DancingSalsaSwingTangoWaltzActingJugglingMagic TricksPuppetryStand Up Comedy BanjoBass GuitarCelloClarinetDrum SetFrench HornGuitarHarmonicaOboePiano / KeyboardTrumpetTromboneViolinViolaRappingSingingStart A Band BartendingBeer BrewingBeer TastingCigar SmokingCheese TastingCoffee RoastingCompetitive EatingCookingLiquor DistillationHookah SmokingSpirits / Liquor TastingSushi MakingTea DrinkingWine MakingWine TastingSake TastingGrilling Pets Games CatsDogsParrotsRabbitsReptilesRodentsSnakesTurtlesFishkeeping Arcade GamesBall and JacksBilliards / PoolBoard GamesBridgeCard GamesCard TricksChessDominoesFoosballGeocachingJigsaw PuzzlesKite Flying / MakingMah JongPinball MachinesPokerTable Tennis - Ping PongVideo Games Individual Sports Team Sports Martial Arts Outdoor Activities Board Sports Motor Sports Archery Acrobatics Badminton Bodybuilding Bowling Boxing Croquet Cycling Diving Golf Gymnastics Fencing Horseback Riding Ice Skating Inline Skating Pilates Running Swimming Squash Tai Chi Tennis Weight Training Yoga basketballbaseballfootballcricketvolleyballsoccerwater polo AikidoJiu JitsuJudoKarateKung FuTaekwondo BirdwatchingCampingFishingHikingHuntingKayak and CanoeMountain BikingMountain climbingPaintballRiver RaftingRock ClimbingSailingScuba DivingFly FishingBackpacking KitesurfingSkateboardingSkiingSnowboardingSurfingWindsurfing AutoracingGo KartsMotocrossMotorcycle - TouringMotorcycle StuntsOff Road DrivingSnowmobiling Hobbies Vocabulary Exercises Use one of the hobby types to fill in the gap in the descriptions below. collectingmodels and electronicsperforming artsfood drinkgamesindividual sportsteam sportmartial artsoutdoor activity  board sportsmotorsports __________  requires you to find as many as possible of one type of thing such as baseball cards, or vinyl records.Arcade _____ include pinball machines and a wide variety of computer games that are played in a large room.You play a ________ if you play basketball, soccer or water polo.Snowboarding and windsurfing are types of ____________.If you like bartending and cooking you look _________.Head to the mountains to enjoy _________ such as kayaking, river ​rafting, and rafting.  ___________ such as snowmobiling and go karts can be rather expensive, especially if you dont know how to repair vehicles.  Some people prefer ______________ rather than team sports. These include boxing, fencing and golf.  People all over the world practice ________ such as Kung Fu and Aikido.  _________________ often include building your own model.  People who sing, act or dance participate in the _______________.   Answers collectingmodel and electronicsperforming artsfood drinkgamesindividual sportsteam sportmartial artsoutdoor activity  board sportsmotorsports Match the hobby or activity to the definition. In some cases, a number of hobbies may be correct. This is a type of dancing that comes from Vienna.This is an activity that involves smoking something that looks like a long, brown stick.This is an activity that involves making small reproductions of airplanes.You play this instrument with a bow.In order to keep these pets you shouldnt be queasy.This is an individual sport that can calm you, as well as keep you in shape.You might climb Everest if you do this hobby.Ride a motorized vehicle with two wheels for this hobby.If you collect this type of comic book, you might need to read Japanese.This hobby involves telling jokes.You must know poker and blackjack if you do this hobby.You must have a good relationship with animals to participate in this sport.This martial art comes from Korea.Fly down the snowy hill on a board with this hobby.Your partner will be stuffed if you take up this hobby. Answers WaltzCigar smokingModel airplanesViolin / Viola / CelloRodents / Snakes / ReptilesYoga / Tai Chi / PilatesMountain climbingMotocross / Motorcycle - Touring / Motorcycle StuntsMangaStand up comedyCard gamesHorseback ridingTaekwondoSnowboarding / SkiingCooking Using Hobby Vocabulary in Class Here are two suggestions on how you can use this list in classroom activities. If you dont attend an English class, you can certainly use these ideas on your own and with English learning friends. Give a Presentation Ask students to choose a hobby theyd like to learn.Ask students to develop a presentation on the hobby using PowerPoint or another slideshow program.   Extend the presentation by asking students to come up with their own gap fill activity to test fellow students on their presentation. 20 Questions Ask students to choose a hobby they know well.Have students get into small groups of three or four.Each student takes a turn. Other students should ask yes/no questions to find out the hobby in a game of 20 questions.

Read article and write answers questions Coursework

Read article and write answers questions - Coursework Example The wage increase will be larger in the long run. Absorption of foreign labour into the work force is likely to cause a decline in average wages in the short run because most of the new immigrants laborers will be paid less than the domestic workers, however, this decline will only be temporary. Wages would rise greatly in the long run because businesses will begin investing to take advantage of the increased labour force. Increased immigration results in an influx of new laborers with a wide range of skills thus promoting specialization. Highly skilled immigrant laborers would generate more productive innovations thus expanding the productivity. Highly skilled and unskilled American workers are likely to gain the least from immigration because they will face stiff competition from their respective new immigrants. In addition, their relative income would decline by 0.3% because they are easily replaced by new

Police Policies and Evaluations Term Paper Example | Topics and Well Written Essays - 750 words

Police Policies and Evaluations - Term Paper Example This makes it hard for the police to go against the generic plans that are already in place and go beyond the expected resources available to them so that they can respond to all citizen calls for service. The police have no say over their needs, policies, resource levels, as well as resource allocations because their field commanders are in charge of these processes (Chambliss, 2011). For example, police may need to respond to some citizen calls in areas that have high crime activity as speculated by the generic plans. The police already have a statistical analysis that tracks all emergency calls that shows them the hot spots of illegal activity. When the police receive these emergency calls, they many not respond immediately to the emergency calls because the generic plans requires them to try and monitor the localities by effectively using police resources so that they can wait for the right time for the police to generate the most momentous results instead of responding to every emergency call that they receive from high illegal activity areas (Rosenbaum, 1993). Another reason why provision of a rapid response to all citizen calls for service is not an effective use of police resources is because their tactical flexibility is relentlessly limited, for example, patrol, criminal investigations, and traffic. The police are deployed geographically and through functionality, and some officers can respond to some emergency calls while others cannot. If other police officers not expected to respond to such emergency calls, they may have to use extra resources, which the police department may not be able to cater for. A number of police officers are assigned radio cars and not all of them. Therefore only these police officers can respond to emergency calls because they are the only ones supposed to utilize such resources for emergency calls because if all police officers had radio cars, almost all of them would respond to one emergency call and that is ineffective use of police resources (Carr et al., 2007). Tight budgets and small police departments accountable for many groups of people are other reasons why provision of a rapid response to all citizen calls for service is not an effective use of police resources. If the police were to respond to all emergency calls rapidly, they might be using more than the resources assigned to them through tight budgets and a small number of policemen in the department. They might have to make emergency calls from high crime areas a priority compared to calls that might not have so much of an emergency. To the police, they will be using their resources effectively because the amount of resources that have been allocated to that department cannot cater for every emergency call that they receive. On the other hand, the citizens will feel that the police do not use their resources effectively or else they would respond to each and every emergency call even with limited resources (Research Management Associat es, Inc., 2004). Another reason why provision of a rapid response to all citizen calls for service is not an effective use of police resources is because some of the emergency calls made by citizens can be hoaxes or instances that the calls do not actually have to be checked out. Use of police resources requires to be accomplished at minimum costs or the resources should be utilized in the most dynamic and productive way probable. When some emergency calls go through to the police depart

Computer IT User Guide Research Paper Example | Topics and Well Written Essays - 1000 words

Computer IT User Guide - Research Paper Example While the library itself would provide solid access to materials needed for continued research, the Internet would provide the opportunity to gain access to such research, without leaving home. All of the sources used for this guide, have been found to be credible and reliable. In terms of the audience for this guide, it would be meant for both the expert computer related user, along with the average individual that may be seeking to gain an entrance into the subject matter that would allow them to start the learning process. While it would have overall consideration to the field of computers, it would be more inclined toward those individuals seeking to go into the IT field. As for the motivation behind the use of this guide, it would be figured that, at least for the most part, the goal would be to either firm up pre-existing knowledge, or to gain a basic level of knowledge that can be further built upon. Overall, an individual(s) may wish to utilize the guide for the purpose of continuing what they may have learned in class, or the desire to come into the study of the field as individuals without any pre-conceived notions. The format of this guide would be especially designed for the easy comprehension of both the long time user, along with someone who would be brand new. The source information provided within the guide would be far-encompassing, as it would come to the material gathered from the sources utilized. With this particular guide, it may find more individuals who would be found to gravitate towards it, in that the sources utilized, can be found readily through the use of the Internet. Even if the users of the guide were less than experienced with the Internet, or those who would spend a great deal of time using the medium, each would find benefits through using this guide. Organization of Information As for organization, the manner at which the information is organized in this guide is to show the general nature of material that is available on the subject, through the process of using the Internet. For those interested in the field of computers, they are generally aware of the broad nature of material within a given subject discipline that can be found through the use of such search engines as Yahoo.com & Google. In terms of personal opinion, the construction of the user guide would be in such a manner that would fit the research approach for furthering personal awareness in the chosen discipline being studied. The abstracts have been constructed in a manner that allow for the easy comprehension of the material being observed and the ability to readily find the material and utilize it. The conscious decision to effectively format the guide, in turn, allows for the user(s), to be able to effectively grasp and utilize the material that they are reading. Assumptions In general, this user guide would have been created, with the thought that there would be individuals that would either have knowledge to begin with on the subject, or would wish to become familiar for whatever reason, with the diverse nature of computers and computer related professions. Despite the fact that having firsthand knowledge on the subject may place an individual(s) at a better position going in, there still would remain the sense that, even without such knowledge, an

Prisoner's Dilemma Research Paper Example | Topics and Well Written Essays - 500 words

Prisoner's Dilemma - Research Paper Example In the prisoners dilemma game I was stuck in jail with Lucifer. We were in separated cells. In a prisoner dilemma game there is no way for the prisoner’s to coordinate their actions (Varian). The two options in the game are to cooperate or defect. Cooperate implies to cooperate with each other by denying the crime. Defect means to talk to the police and tell on each other. The first strategy that I choose was to cooperate. I was sure that Lucifer would do the same. Lucifer did not follow my lead and defected. The implication of this strategy was that I was going to jail and Lucifer was going to go free. I decided to run the simulation once again to implement a different strategy. During the second simulation run I decided to cooperate once again. Lucifer cooperated with me. The game was run 13 times and Lucifer kept cooperating. The final outcome was mutual cooperation the best potential outcome for both parties. Under this scenario we both received jail time but at a reduced sentence. I decided to try the simulation a third time to try a different strategy. The third strategy I used was to be a traitor and implement a pure defect strategy. Lucifer became the sucker in the game. My won the game with a final score of 78-13. The strategy that I used was risky in real prisoner dilemma game because if both parties defected we both get the maximum jail time.

Rdms.group project Essay Example | Topics and Well Written Essays - 500 words

Rdms.group project - Essay Example The id fields, which will be used as unique field (i.e. primary key for the table), will be taken as AutoNumber data type so that it can automatically inserted for any new records in table. For AutoNumber data type, Long Integer field size is always taken (in Microsoft Office Access). For foreign key fields, Number data type with Long Integer field size will taken so that it can be easily linked with primary key fields. For name, description fields, we will take Text data type with field size 50 character. The 50-character size will be enough for storing student name, student type description and class name. The Student table will be linked with tables Student_Type. The Class_Registered table will be linked with two tables Student and Class_Type. The relationship between Student and Student_Type table will be One-To-Many (1:N). The relationship between Student and Class table will be Many-To-Many (M:N) and will be represented by two relationships: One-To-Many (1:N) relationship between Student and Class_Registered table and One-To-Many (1:N) relationship between Class_Type and Class_Registered

Prisoner's Dilemma Research Paper Example | Topics and Well Written Essays - 500 words

Prisoner's Dilemma - Research Paper Example In the prisoners dilemma game I was stuck in jail with Lucifer. We were in separated cells. In a prisoner dilemma game there is no way for the prisoner’s to coordinate their actions (Varian). The two options in the game are to cooperate or defect. Cooperate implies to cooperate with each other by denying the crime. Defect means to talk to the police and tell on each other. The first strategy that I choose was to cooperate. I was sure that Lucifer would do the same. Lucifer did not follow my lead and defected. The implication of this strategy was that I was going to jail and Lucifer was going to go free. I decided to run the simulation once again to implement a different strategy. During the second simulation run I decided to cooperate once again. Lucifer cooperated with me. The game was run 13 times and Lucifer kept cooperating. The final outcome was mutual cooperation the best potential outcome for both parties. Under this scenario we both received jail time but at a reduced sentence. I decided to try the simulation a third time to try a different strategy. The third strategy I used was to be a traitor and implement a pure defect strategy. Lucifer became the sucker in the game. My won the game with a final score of 78-13. The strategy that I used was risky in real prisoner dilemma game because if both parties defected we both get the maximum jail time.

Individual Case Study Analysis Essay Example | Topics and Well Written Essays - 2000 words - 2

Individual Case Study Analysis - Essay Example Such problems arise between foreign exchange workers and local supervisors and organizations, with psychological, and personal value implications. The Assistant Language Teachers (ALTs) from the UK, US and Canada have come into conflict with a supervisor and alienation from the staff at the Soto Board of Education, in the course of their service under the Japan Exchange and Teaching (JET) Program. There are a number of contributory causes on both sides, having to do with the expectations and perceptions of JET participants and those of the supervisor. A lack of understanding and appreciation of cross-cultural differences, failure of group formation, and misconceptions in decision making processes, are sought to be remedied by supervisory support, program modifications, and clarification of expectations, intended to diminish the adverse effects of these circumstances. 2.0 Introduction – The Case Situation Kelly, a Canadian, had been working for six months at the Soto Board of E ducation office in Japan as an Assistance Language Teacher (ALT). She is one of four ALTs, the other three being from the US, the UK, and another from Canada. The main complaint of the four was the breach of their work contracts when the reduction of their vacation leave credits for those days they were ill, which should have instead been properly deducted out of their sick leaves. This event was only the most recent in a progression of other incidents, which generally involve the imposition by the group’s supervisor, Mr. Higashi, of his unilateral decisions on the working conditions and assignments of the four ALTs. Mr. Higashi’s orders were apparently inconsistent with the stipulations of the Contract of English Teaching Engagement under which the ALTs were employed, and were felt by them to be attempts to intimidate them into complying with the more onerous work ethic customary of the typical Japanese worker (Lewicki, et al., 2003). 3.0 Relevant decision and issues The relevant decision to be made is: What steps should upper management take to relieve the periodic tensions between ALTs and their Japanese supervisor and create greater symbiosis between them, in order to achieve the goals of the JET? The relevant issues to be discussed are the following: (1) Personal values and culture; and (2) Psychology of the JET supervisor (the decision maker) 4.0 Analysis 4.1 Requisite to comply with the JET contract At the outset, it should be clarified that Mr. Higashi may not arbitrarily assign absences due to illnesses to vacation leave credits because (a) Article 12 Section 1 of the contract defines the sick leave as the holiday properly for the purpose of illness or injury; and (b) vacation leave may only be granted upon the election of the JET participant (in this case, the ALTs); it should be applied for by the participant at least three days in advance, pursuant to Article 11 Section 2. Nowhere in the contract does it state that a supervisor may un ilaterally apply vacation leaves at his own discretion. The ALTs must therefore be

Comparative Study Of Corruption Study Essay Example for Free

Comparative Study Of Corruption Study Essay ABSTRACT   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Having Nordic countries consistently on top of the CPIs least corrupt countries for years, there must be something in this culture and tradition that make them highly regarded as having a clean and honest government. Based on the 2006 Corruption Perception Index, Finland and Iceland are the top two least corrupt countries while Haiti and Burma hailed as the two most corrupt countries in the world. This paper aims to find the reasons why these countries were in their current position in the CPI by comparing their government system, culture and tradition. This paper also aims to find solid evidences that will prove that the culture of corruption is not a matter of effective and efficient policies but on the culture of strict implementation of such policies, the moral and ethical standards of the people and the collective concern of the people to their country.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A brief background of the 2006 CPI report is included in the first part of this paper. A separate section, discussing thoroughly the different elements which may contribute to each country’s culture of corruption is the main focus of this paper. Data from competent writers and qualified analysts were compared in order to make readers further understand the economic, political and social status of each country. A brief conclusion is also included, summarizing the main points of comparison between countries. BACKGROUND ON CPI’s 2006 RESULTS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the 2006 Corruption Perception Index, Finland emerged on top as the least corrupt country in the world, scoring 9.6 out of the 10 clean score. Scoring equally are Iceland and New Zealand. In the CPI 2006 published by the Transparency International, Haiti turned out to be the most corrupt of the 163 countries involved in the survey scoring only 1.8 while slightly on top is Myanmar with 1.9 score. If we are to look into the previous CPI results, we can see that the top Finland and other Nordic countries, Iceland and New Zealand have been consistently on the five least corrupt countries. The question here is who or what makes a country the least or the most corrupt country in the world? â€Å"The CPI is a composite index which uses survey results from business people and country analysts as with their assessment and perception of corruption among public officials and political figures† (J.G. Lambsdorff). This means that the CPI is considered as a competent and reliable material considering that it makes use of qualified people in assessing the existence of corruption. It utilizes different sets of polls relative to perception of corruption, had them compiled and analyzed before it came up with the figures published in the CPI. In 2006, Transparency International made use of 112 sets of polls and survey from independent bodies listed below:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Freedom House: â€Å"Nations in Transit†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Economist Intelligence Unit   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   United Nations Commission for Africa   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   World Economic Forum   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   World Markets Research Center (London)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Merchant International Group Limited (London)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Political and Economic Risk Consultancy (Hong Kong)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   International Institute for Management and Development (Laussane)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Country Policy and Institutional Assessment (IDA and IBRD of World Bank)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is also important to note that bribery among public officials and servants is one of the major factors considered by analysts as the major indicator of corruption. â€Å"Political culture and political institutions determine the level of corruption† (P. Tiihonen). It is therefore but fair enough to conclude that corruption begins when bribery is tolerated by anyone in the government or any public office. To have a deeper understanding of corruption, we will try to compare two of the most corrupt countries in the world with that of the two least corrupt countries using different areas and aspects. By doing so, we will be able to assess what factors make Finland and Iceland’s government clean and the factors that brought Haiti and Myanmar on top of the list of the most corrupt countries. ELEMENTS THAT MAKE A COUNTRY CLEAN OR CORRUPT Government and Political System   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finland has the culture of good governance. Based on the political structure of Finland, we can say that it has one of the best, if not the best system of government. First, Finland is a country that does not recognize social class. This is what they referred to as â€Å"Egalitarian Society† where everyone, regardless of social status is given equal opportunity to avail of the services of the government and to be of service to the people (Tiihonen). Education is compulsory, women are given the full rights for suffrage and political participation as candidates, pension is provided for all citizens who reached 65 years old, healthcare services are free for everyone and education is free from basic to higher education. If all people are able to experience this kind of welfare in their country, it would be far from their means of finding comfort to bribe and accept bribe. Nordic countries like Finland and Iceland live up to their political culture of transparency and corruption free society2. Considering the legal framework of Finland, one can immediately conclude that their government is serious with combating corruption as bribery, which includes both giving and accepting bribe, is a criminal offense (Criminal Code: R1 101/19.12.89). For them money, jewelry, household, special or low interest loans, trips, honorary titles and recommendations are forms of bribes (J. Brady). Nordic countries also have the collective decision structure, wherein decisions are in the hands of a collegiate body making hard for bribery to be tolerated. In complete contrast, Haiti is a country of faltering democratic institutions and unstable political situation making it the poorest country in the Americas5. Recent reports involved government officials in the issue of drug trafficking, particularly the Presidential Security Unit and the Palace Guard4. Reported incidents of violence against anti-government demonstrators, said to be demanding to better public services like water and highways, are clear indicators of the country’s political instability. Growing counts of human rights violations and the Aristede’s government’s disrespect for the people’s freedom of expression are regarded by analysts as â€Å"political humanitarian catastrophe† (J. Regan). Another indicator of the country’s unclean government is the incident of credit union pyramid scheme involving banks which money allegedly came from drug money. It turned out later that the scheme is a scam where the government promised to pay depositors who lost $200 million dollars and so far has not yet been fulfilled6. As with Myanmar, political instability is not too obvious as that of Haiti.   A political observer, in his article entitled â€Å"Magnificent, Troubled Myanmar† the writer described the country as â€Å"beautiful, tragic, natural, and chaotic place†7. In his article, he made mention of the people’s fear of the government by strictly avoiding discussion or making comments about their government even by merely consorting foreigners. In this situation, we can say that freedom and civil liberty is not honored by the government of Myanmar. As with corruption, the author stressed the severely low income of the people of the country, with as low as half a dollar per day for most citizens. Considering their 883% literacy rate, this is a tragic economic situation. Based on this situation alone, corruption, especially bribery is highly expected. In fact, Myanmar’s public servants have negative real earnings (M. Maung). According to Maung, the iniquities in Burma today are driving its people into corruption. Such iniquities include: 9the growing power and wealth of the military rulers at the expense of impoverished masses, the sub-human conditions and plight of hundreds of thousands of displaced refugees stranded along Burmas borders. Ethical and Moral Standards   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Nordic countries like Finland and Iceland, to be a public servant means to of real service to the public. Civil servants in these countries take pride of being a member of a generally honest government. For Finnish society, having a good name means a lot so they really do their best to avoid being accused of any malpractice especially that of related to dishonesty (P. Tiihonen). The Finnish society also maintained their administrative culture of creating efficient civil servants by reserving senior civil service post to lawyers or at least those who earned degrees in law10. The government of Finland also gives its civil servants the responsibility for every decision and action they make. They are left independent in their tasks and do their individual duties with the least supervisory intervention. This is the reason why Finnish government employs highly-educated individuals in the civil service posts11.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Highly in contrast is the situation in the Burmese civil society. In a country as poor as Burma, to accept bribe is a matter of practicality. Bribery is normal in their everyday life where even the service of a lineman needs bribe. Accepting bribe for them is of being resourceful7. Like the people of Burma, Haiti citizens are evidently of low morale since most of them do not take courage to express their dislike and frustrations to their government. The continuing reports of chaos and demonstrations of few brave citizens are indications that these people resort to violence just to seek for the government’s attention. Quality of Life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finland is a moral and welfare society where almost everyone enjoys a comfortable life. With free education, pension, health care benefits and honest and dedicated civil servants, I would say that Finnish people might have been the luckiest people in the world. They enjoy their civil rights and political freedoms especially in participating in public issues. For them, everything that concerns the public must be open to all citizens. This means that they are all given the right to question any government policy or decision. Even diaries and records concerning public transactions are literally open to everybody2. Finland also takes pride of their culture of being environment friendly. For them, taking care of their natural resources are powerful means of maintaining their economic edge. As evidence Finland still tops the Environmental Sustainability Index along with Norway, Canada and Sweden11. Considering violence in Haiti and the severe poverty in Burma, it is evident that their citizens are far from enjoying a good quality of life. Political instability, rampant and open bribery, environmental degradation and disrespect of individual freedom are the frustrating realities of life of the people of Haiti and Burma. With widespread unemployment and a negative real wage for most people, Burma is a picture of a real poor country whose government does not seem to care for its people. CONCLUSION   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By comparing the two least corrupt and two most corrupt countries in the world, based on the 2006 Corruption Perception Index, we were able to have an idea of how these countries differ on several areas. In our analysis of such areas we were able to draw some information that relates to their system of government and their philosophies which somehow define their stand in the issue of corruption. To summarize the major points of comparison, Nordic countries like Finland and Iceland have the following philosophies for a corruption-free society: Nordic countries strictly do not tolerate dishonesty especially corruption, a principle they call â€Å"ethicality.† Finland and other Nordic countries strictly implement transparency on public records and transactions by literally opening all pubic documents to every citizen. The government also opens its door to criticisms and regard public administration as privilege being a member of an honest and highly regarded circle of civil servants. The Finnish government’s collective decision structure makes it hard for bribery and corruption to enter into the system. Nordic countries maintain a low hierarchical structure where civil servants are highly educated and were left independent and individually responsible for their decisions and actions. This structure also encourages civil servants to maintain a good status in the society by having a clean name. Nordic countries’ legacy of egalitarian society ensures that every citizen enjoys the benefits of being a citizen of a moral and welfare society.   In contrast, this paper have presented the proofs of Haiti and Burma’s political instability, severe poverty, absence of political and civil rights and the government’s lack of concern for its people as causes and at the same time indicators of their corrupt government. By comparing the political and economic situations of the four countries, we were able to find out that corruption is not a matter of policy and laws but the strict implementation of it. Also, that poverty is not an indicator of corruption but a reflection of it. Making Finland as a perfect example, the world must make considerable efforts in implementing its laws and begin to nurture an honest society starting at the public administration. REFERENCES    1Transparency International.â€Å"Corruptions Perception Index 2006†. Retrieved on July 14, 2007 from http://www.transparency.org/publications/gcr/download_gcr#19 2â€Å"Nordics Least Corrupted Nations in the World† Retrieved on July 14, 2007 from http://www.scandinavica.com/culture/society/corruption.htm 4â€Å"Jamaica Still Leading Caribbean Drug Route†CNN News. March 01, 2003. Retrieved on July 14, 2007 from http://www.cnn.com/2003/WORLD/americas/03/01/drugs.caribbean.reut/index.html 5â€Å"Haiti Tops World Corruption Table† BBC News. November 06, 2006. Retrieved on July 14, 2007 from http://news.bbc.co.uk/2/hi/business/6120522.stm 6â€Å"Aid To Haiti is Unfrozen, but Corruption and Chaos Remain† Retrieved on July 14, 2007 from http://www.allbusiness.com/central-america/289066-1.html?yahss=114-2974554-289066 7â€Å"Magnificent, Troubled Myanmar† Retrieved on July 14, 2007 from http://www.vagabonding.com/travelogue/000038.html 8â€Å"Myanmar† Retrieved on July 14, 2007 from http://www.infoplease.com/ipa/A0107808.html 9Maung, Maya. â€Å"The State of Burmese Economy under Military Management† Retrieved on July 14, 2007 from http://www.ibiblio.org/obl/docs/HRDU%201995/The%20state%20of%20Burmese%20Economy.htm 10Brady, Joe. â€Å"Corruption-Nearly None at All† Retrieved on July 14, 2007 from   http://virtual.finland.fi/netcomm/news/showarticle.asp?intNWSAID=25892 11Tiihonen, Paula. â€Å"Good Governance and Corruption in Finland† Retrieved on July 14 2007 from http://virtual.finland.fi/netcomm/news/showarticle.asp?intNWSAID=25891 Lambsdorff, Johann Graf. â€Å"The Corruptions Perceptions Index 2006†. Pages 324-330 Lavers ,Tom. â€Å"The Global Corruption Barometer† pg. 13 â€Å"Finland Ranks as Least Corrupt† CNN News. October 08, 2003. Retrieved on July 14 2007 from http://www.cnn.com/2003/BUSINESS/10/08/corruption.index/index.html

Optically Active Pharmaceutical Compounds Biology Essay

Optically Active Pharmaceutical Compounds Biology Essay The molecules which are non super imposable mirror images of one another are termed as chiral. These are a pair of enantiomers and are diasymmetric as well as optically active. Since they promote optical rotation, these enantiomers are also known as optical isomers. These chiral molecules consist of a tetrahedral carbon atom which is attached to four different groups. The carbon atom is the stereogenic or the asymmetric centre of the molecule. The enantiomers are similar in their physical and chemical properties in an achiral environment. Enantiomers have different biological properties. This influences the efficacy and the toxicity of the compounds. Usually, one of the enantiomers is bioactive and the others may be inactive or toxic. Example, Verapamil is a calcium channel blocker used for the treatment for blood pressure, angina. The (S) isomer treats the increase in BP more effectively than the racemate form. The (R) isoform inhibits resistance of cancer cells to anti cancer drugs (Crosby, 1991). The enantiomerically pure compounds are very useful and vital in the pharmaceutical and agrochemical industries. It has also been shown that the optically pure and chiral compounds should be used rather than mixture of enantiomers. The optically active pure compounds are used to produce antibodies, hormones, anti inflammatory, amino acids, vitamins, anti cancer drugs, cardiovascular drugs. Chiral chromatography or ligand exchange chromatography was an analytical technique used for separating enantiomers. High performance liquid chromatography whereby chiral stationary phase is used was efficient in separation of enantiomers. The optically active ligands like amino acids are bound covalently to a solid support, thereby forming a chiral stationary phase. Various amino acid derivatives like N -(3,5-dinitrobenzoyl) phenyl glycines are also used.(Pirkle and Pochapsky,1987). The major advantage of chromatography is that it results in high enantiomeric excess and is suitable on the analytical scale. However, its drawback is that the scale up is difficult. The production of enantiomers for optically active drugs may be produced by different methods. Pure compounds are recovered by various extraction techniques from chiral compounds (alkaloids, carbohydrates) exist as pure enantiomers naturally. Fermentation of cheap substrates which are available in abundance (like molasses and sucrose) was a widely used source of single chiral molecules lactic, tartaric and L- amino acids and also for complex substances which include vitamins, antibiotics and hormones.(Buchta,1983). Optically pure compounds may be prepared from inactive starting materials by asymmetric synthesis and resolution of racemates. In the process of asymmetric synthesis (Stinson,1993) an enantiomeric reagent or catalyst is used for carrying out a specific reaction on an achiral substrate (prochiral) to produce a single chiral product. Overall, it is a selective technique as it leads to product selectivity. Its disadvantages are that it may be expensive due to the numerous steps involved and also because of the use of costly enantiomeric reagents. It is cheaper to produce a racemic mixture and then separate the enantiomers by physical methods like kinetic resolution or diastereomeric crystallization. Covalent derivatives are formed using optically pure resolving agents in the diastereomic crystallization method. The drawback is that it is wasteful since the unwanted isomer may be discarded. On the other hand, kinetic resolution is based on the principle that two enantiomers react at vari able rates in the presence of a chiral catalyst like an enzyme. This method involves product selectivity. Biotransformation has also become a key technology used to produce chiral substances. It was used by many companies Eg. Celgene Corporation developed procedures to produce amines by using amino transferase (Celgene corporation,1990).The main advantage of this procedure is that it allows 100% theoretical conversion of the substrate into the final product. Membrane chirotechnology is also a widely used method for producing optically pure isomers. In this procedure, the membrane itself maybe intrinsically enantioselective. This means that the membrane represents a chiral system that separates the desired isomers on the basis of spatial conformation. On the other hand, a membrane separation process may be combined with kinetic resolution by making use of an enantiospecific biocatalyst.That is, the membrane helps in the separation of the product from the substrate on the basis of their chemical properties like solubility. Enantiospecific catalytic membrane reactors may also be used. These comprise of membrane processes which are advantageous as they have the ability to work in a continuous mode and enormous amounts of material could be processes at once. The competitive production of chiral substances requires a large scale, cheap process for the production and separation of the enantiomers. Eg. Pyridoxal phosphate dependant lyase and transferase were used as catalyst in the synthesis of L- amino acid via the carbon carbon bond formation. (Sheldon,1993) The widely used enantiospecific membrane reactors are ultrafiltration hollow fibre membrane reactor (Responsible for production of L phenylalanine by using dehydrogenase catalyst (Schimdt et al, 1987) ) immobilized enzyme membrane reactor, packed bed continuous bioreactor, biphasic membrane reactor etc. Ultra filtration, electrodialysis and membrane extraction are common separation processes that are combined with biotransformation. Matson and Quinn(1979) showed the optimization in production of amino acids enantiomers and studied the separation of L amino acids from the racemate solution by making use of an impregnated liquid membrane alone with an enzyme immobilised membrane. Production of L-phenylalanine from racemic mixture of D,L phenyl lactate was shown by 2 consecutive biotransformation in an enzyme membrane reactor whereby the enzyme and cofactor(NAD/H) had been compartmentalised behind an ultra filtration membrane.(Schmidt et al, 1987). Intrinsically enantioselective membranes are also widely used. Substances which are optically active can be separated on the basis of there physical stereo selectivity. Polymeric membranes having the enantioselective properties intrinsically may be prepared making use of chiral polymers or by chiral modifications of the achiral porous membrane in the presence of chiral recognition agent like cyclodextrins, cyclophane and oligopeptides. In order to prepare the enantioselective membranes, optically active polyacryl amides and cellulose derivatives may be used. Yoshikawa et al,1996, showed separation of tryptophan, phenylalanine and alanine by ultra filtration using the chiral selector which was molecularly imprinted polymeric membranes(DIDE derivatives). Enzymes have the ability to catalyse a broad spectrum of chemical reactions with great efficiency and selectivity under mild and environmentally friendly conditions. By exploiting the selectivity of enzymes for one form of the enantiomer of a racemic mixture, the enantiomerically enriched compound can be obtained by biocatalytic resolution.(Thomas et al,2002) Most commonly, the hydrolytic enzyme are used since they display a range of advantages like stability, specificity, no requirement of cofactors. Among hydrolases, lipase is most commonly used because of high enantioselectivity, commercial availability and good stability in various media.(Seung Hwan et al,2004) Recently a new technique was introduced to display the peptides and proteins on the surface of gram negative and gram positive bacteria, yeast or mammalian cells. This was done by fusing the peptides to surface anchoring motif; and the technique is known as cell surface display. The cell surface display lipase proved to be an excellent biocatalytic system for the kinetic chiral resolution of the racemic compound. Recent advances have shown the use of enzymes in the synthesis of optically pure drugs and biologically active compounds. Enzymes have the ability to distinguish between the enantiomers of racemic substrates. Various strategies have been developed to improve the stereoselectivity of resolutions catalysed by the enzyme. This includes modification of the substrate, recycling of the product and altering the reaction conditions. By making use of these strategies, enzymes with modest stereoselectivity can also be used but only one enantiomer is produced with high yield. Enzyme can catalyse transformations with high region selectivity and chemo selectivity under mild reactions. This is important in the modification of chiral drugs. Eg. Penicillin acylase causes the hydrolysis of benzyl penicillin without affecting the beta lactam ring and allows the industrial preparation of 6-aminopenicillanic acid which is a precursor for many semi synthetic penicillins. Enzymes (hydrolases) have success fully been used in the synthesis of chiral pharmaceuticals, however modern methods of protein engineering and industrial microbiology help in the production of enzymes which are more inexpensive, stable with broad substrate specificity and high stereoselectivity.(Alexey L.Margolin,1993) Catalytic asymmetric synthesis is the asymmetric synthesis that is catalysed by chiral (transition) metal complex. The reactions that are involved are Redox transformations or carbon carbon bond forming processes that complement enzymatic hydrolytic process. The three types of chemo catalysts that exist are heterogenous metal catalyst, homogenous complex and soluble chiral acid or bases. Emil Fishers work on asymmetric induction which was based on cyanohydrin synthesis was the first reaction subjected to asymmetric catalysis. Enantiomerically pure amino acids, amino alcohols, amines, alcohols and epoxides play an important role as intermediates in the agrochemical and pharmaceutical industry whereby high level of purity and a large quantity is required. The enantiomerically pure active compounds help in improving the economics of the process, thereby leading to reduced quantities applied and less amount of an environmental impact. Chemical process for the manufacturing of amino acids: Even though asymmetric syntheses of amino acids are known (Michael Breuer et al,2004), no economical process has been developed. Bucherer Bergs sub type which is Strecker synthesis was employed for the industrial manufacturing of the racemic amino acids. The alpha amino nitrile is produced from hydrocyanic acid, ammonia and an aldehyde and may be hydrolysed to the amino acid directly or in the presence of carbon dioxide it gets converted into hydantoin. The hydantoin is then subjected to hydrolysis in a basic media to give the racemic amino acid. Another route to the racemic amino acid is amido carbonylation in the presence of a transition metal. Although, there is no commercially viable chemical process for the synthesis of enantiomerically pure amino acid, the production of racemic amino acid is still of great importance because the racemates may be converted to enantiomerically pure compounds by various biocatalytic methods. The catalysts used in the biotransformation are metabolically inactive cells or isolated enzymes. It is the method of choice for the production of enantiomerically pure D- amino acids and various other non natural amino acids. Lyases may be used as biocatalysts in the production of L- Aspartic acid from fumaric acid (Beller et al,2000). Amino acid dehydrogenase (deaminating amino acid oxido reductase) allows enantioselective biotransformation on an industrial scale. These enzymes have low substrate specificity due to which non natural compounds may also be transformed. In addition, they also require co substrates which help in supplying the hydride ions for the reduction of Schiff base. There is also a chemo enzymatic method for amino acid synthesis. In this, L- amino acid gets oxidised by L- amino acid oxidase. Imine (intermediate) gets reduced by Pd-C in ammonium formate buffer. In the resulting racemic mixture, only L enantiomer is utilised by oxidase where as the D- enantiomer accumulates. Therefore, the enantiomeric form of the amino acid which is produced depends entirely on the specificity of the oxidase. The enantiomerically pure amino acid can also be prepared by the racemate resolution. Eg: L and D amino acid can be prepared with the Hydantoinase-carbamoylase system. Production of carboxylic acids: Carboxylic acid can be isolated from natural sources(chiral pool).Naturally occurring chiral compounds obtained from the chiral pool are an alternative to the synthesis of enantiomerically pure products. An examples of a chiral carboxylic acid that is isolated from the natural sources is L (+) tartaric acid (Mitsugi et al,1978). During the fermentation of grape, the isomeric form of tartaric acid separates out as tartarate (potassium hydrogen tartarate).On reacting with calcium chloride or calcium hydroxide and sulphuric acid, isomeric tartaric acid is released; gypsum and yeast residues occur as the by products. Natural carbohydrate building blocks were used for several decades for the preparation of sugar acids which were enantiomerically pure. Another method is the classical chemical synthesis which involves crystallization with enantiomerically pure amines. The enantiomers of the racemic carboxylic acids are known to separate by fractional crystal lization of the diastereomeric salts which are formed with the enantiomerically pure amines. Eg: Thiazolidine carboxylic acid (enantiomerically pure), an intermediate in the synthesis of CP-060- S is isolated by the resolution of racemate with N- benzyl-1-phenylethylamine. (Pompejus et al, 2001) Production of amines: The chemical process involved is the crystallization with chiral carboxylic acids. Isolation of enantiomerically pure amines can be carried out by the crystallization of diastereomeric salts of chiral carboxylic acids with chiral amines (Jacques et al,1980). Thus (R) or (S) 1- phenylethlyamine may be produced on an industrial scale by the crystallization with either (R)- mandelic acid or (S)- malic acid. Mandelic acid was shown to be an important resolving agent for numerous numbers of amines. Dutch resolution is a variant of the classical racemate resolution. In order to reduce the search for an appropriate resolving agent for an amine through combinatorial approach, a mixture of many optically active acids were used. The salt that was precipitated contained several acid anions. Production of optically active amino alcohols: (S)-2-Aminobutanol is an important amino alcohol intermediate which is used for the synthesis of ethambutol (tuberculostatic)and it must be administered in its enantiomerically pure form as it may lead to blindness. The enantiomerically pure form can be obtained from the racemate by carrying out the crystallization with L-Tartaric acid.(Sheldon et al,1993) Production of alcohols: The main process involved was the asymmetric hydrogenation of ketones. Noyori et al showed the development of asymmetric hydrogenation of keto esters and ketones. The catalysts used were ruthenium complexes of binap and derivatives like tol-binap (Akutagawa,1995)and segphos. The biotechnological process is mainly the enzyme catalysed resolution. For the resolution of racemate alcohols, enzymatic acylations were developed in early 1980s.The racemic alcohols are made to react with an acylating agent under enzyme catalysis whereby one enantiomer is unconverted whereas the other enantiomer is esterified. The biocatalysts used are bacterial and fungal lipases. Production of epoxides: This includes sharpless asymmetric dihydroxylation. The route to the formation of chiral epoxides is based on the optically active diols which may be converted to their respective oxiranes. Another method is the Jacobsen asymmetric epoxidation which is based on (salen) manganese III precatalyst and the hypochlorite is used as the stoichiometric oxidizing agent. The chemical processes may be compared with the biotransformation with respect to the environmental impact and economic efficiency. The drawbacks of the chemical routes are solvent emission or toxicity of certain compounds. On the other hand, chiral technologies are developing rapidly. Highly versatile technologies and procedures are introduced. Most chiral intermediates are produced in minute quantities. Therefore, the criteria that should be considered for the methods introduced are that they should have a broad substrate spectrum, not require specialised equipment and have a cost effective access to a range of products. It is not possible to make general conclusions about the superiority of one type of technology in comparison with the others. The most economic technique will depend on their component which is why each case should be investigated individually. However, in the overall process, the chiral step should be introduced as early as possible but this may be hindered by other factors like racemisation of the unwanted isomer. Membrane chirotechnology is also an emerging technique having several advantages with respect to the purity of simple isomers, productivity and ease of scale up. These techniques have mainly been used at the laboratory scale. Application on a large scale needs more investment especially in developing the experimental set up rather than investigations which have been carried out on chirality that have been developed in the chromatographic field.